Are Blogs Replacing Websites? There are Benefits and Challenges

Are static websites being replaced with dynamic blogs? During the past year, several marketing and communication pros suggest that a trend has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss. But first, are blogs really replacing websites?

The look and feel of blogs has changed since their introduction. You'll notice static web style pages on almost every blog you visit. When taking a closer look, it becomes clear blogs are not, in essence, replacing websites. The two are merging and the result is a full-functioning communication tool - a better mousetrap if you will.

Whether you consider your blog a "tab" on your website or your website a "tab" on your blog - let's face it, aren