Up selling - selling a more expensive but better item than the customer first wanted.

Simply show the customer a widget that's better, bigger, or faster than the one they was considering -- but with some special consideration such as a substantial discount, more favorable payment terms, extra options, or accessories.

If you become known as a business that delivers incredible values, you can't lose. Remember, people can't resist a bargain. Offer to sell the higher-priced model with a larger discount than the moderately priced one. Everybody wins here. The customer gets a much better value, and you get a bigger sale.

You're taking a smaller percentage of profit on the higher sale, but you're probably making more actual dollars. Plus, the customer is usually thrilled with the great deal. As you get a lot of business from word of mouth