Indubitably, it is the future impact small business will face; the emerging trend of franchises across the country. Needless to say, numerous mom-and-pop stores are being forced out of business; because of the proliferation of giant companies like Wal-Mart. Consumers deem it shrewd to shop, where there is more variety and products are cheaper. Giant companies are able to provide consumers with cheap goods, because the cost per item produced is low.

Are consumers completely shunning mom-and-pop stores? If, so, on what basis? As obvious as it may sound, it may not be the case. Are consumers more prone to shop at these giant stores because they feel that in the case of a frivolous lawsuit, companies will pay more, or will be compelled to settle?

The rise in frivolous lawsuits has undeniably created an entertainment ground, where, consumers will not take for granted the famous Latin word