Moving Your Business Up, on the Up and Up

Email marketing is one of those buzz phrases that strikes a mixture of glee and trepidation all at once in the heart of most business owners and marketing departments. Email marketing and ezines have become all the latest excitement, providing the ability to reach a large number of clients with little more than the rattle of the keyboard and the click of a mouse. The power of this marketing tool and a successful email campaign can hardly be argued, but there are many issues of etiquette and responsibility that must be considered to keep your presentation from simply being listed as spam and quickly blocked away or deleted.

As you design your email marketing campaign it is a good idea to keep the following points in mind as part of how to make your campaign successful while still operating within the law and the expectation of your customers, or potential customers.

- Signing up subscribers
- Allowing for an opt-out
- Legitimate contact information
- Interesting and useful information and Non aggressive advertising
- No cutting corners to bulk up your list

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