Marketers in the advertising industry are continually searching for cutting edge ways to reach niche markets and attract more and more customers to increase sales. They look for unique ways to market themselves; ways that will not only distinguish themselves from their competition, but will also leverage themselves into unknown marketable territories. Millions of dollars a year are spent on radio ads, TV infomercials, print ads and so forth. The avenues are similar and unchanging. Although they have proven to reach the masses, wouldn