When you start a new home business one of the most obvious and urgent challenges is how you are going to get the word out about your business to prospective customers. The more obvious forms of advertising such as newspapers, radio, and the yellow pages are often too expensive for a start up business. As I was starting my first home business I faced this dilemma, but soon found there are plenty of other options available to the creative business owner.

Here are a few to get your started:

1. Bookmarks. Create bookmarks with your business logo and information and tuck them into books at the local library that are relevant to your business theme.

2. Local Stores. Place fliers at local stores and restaurants