The Five Cs of Trust
Character
Competence
Confidence
Credibility
Congruence

The Five Points of Presence
Charisma
Enthusiasm
Optimism
Empathy
Vision

Why do you suppose that the first major category deals with trust? The ability to gain and keep trust is a vital factor in being able to influence your team. Research has shown, time and time again, that trust is always a contributing factor in the ability to influence others. When a person trusts you, that trust alone can cause them to accept you. On the flip side, if your team doesn