Sales Effectiveness: How to Raise Performance of Your Sales Staff

A survey of 44 US firms found that an outstanding salesperson (earning an average of $41,777) sold $6.7 million. Compare that with an average performer selling $3 million. The superior group sold 123 percent more than the average sales people, a difference of some 8,857 percent or 89 times the average employee salary. How much is that difference worth to your organisation's performance?

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