How To Choose The Best Color Palette For Your Online Brand

Website colors are very important when you are creating an online brand or developing a web site. Just as the copy promotes a message to your targeted audience, so do the colors you choose.

Color adds focus, clarity and confidence in your business and your brand. It also helps highlight and emphasize points in your copy. However, if color is not used correctly, it can compromise your brand and any message you are trying to get across to your targeted audience. In fact, it may confuse your audience if you use colors that are not appropriate to your target market. For example, if your company provides weight loss services and your website is a bright pink, you may be actually making your audience actively hungry