Will it play in Peoria? This well-known gauge has been the long-standing median for determining entrepreneurial success since vaudevillian days when performers judged their potential for future success by the initial responses received by the public in Peoria.

What is it about Peoria, Illinois that causes it to remain such a well-branded name in the minds of entrepreneurs today?

Peoria is an average mid-American city, noted for its friendly atmosphere. Located in the heart of the Midwest, in the heart of the nation, Peoria represents the entire spectrum of cultural diversity of the all-American way of life from its sophisticated, fun-loving, professional and intellectual communities to those situated on the more rustic side of the cultural scale. Such diversity and normalcy continues to be evident in Peoria