Now at the age of high speed Internet marketing with help of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) the role of online News Distribution Services and PR Companies are on the rise, and the Internet is flooded with wired news every day.

This trend though very beneficial to any editor, journalist or a web master, it is very hard to identify the right news from millions of news items that are posted everyday in various paid and free press release distribution services.

Now as a business promoter how do you then make yourself visible to these editors and publishers who are swimming in this information overflow? And also, how do you intend to utilize the SEO tricks in the same press release to gain a better page rank?

For making a PR Campaign successful all you have to do is follow some basic thumb rules:

a) Make it Brief:
The golden words are "do not speak much when there is not much to speak about