Introduction

Exhibitions are one of the best ways to put your company and products in front of your customers and prospects in order to obtain good quality leads. They are also one of the most expensive forms of marketing and can easily over run their budget. This article will highlight some of the key points you should consider when preparing for an exhibition.

Set a Target

Although it may sound like jargon you should always set a target for your exhibition. If you always attend the same show year after year then look back at what you achieved previously and aim to do better. You may be launching a new product; trying to attract new customers; obtaining new leads or investigating a new market. If you can