No one told me how important traffic was when I first started working online. To me, a neophyte to the internet marking thing, traffic was something that I was avoiding by working from home, now all of a sudden I needed this stuff.

Traffic, I was to later find out, was about how many visitors came to my site, sort of like potential customers browsing through a department store. These browsing customers can turn into buying customers if they find what they are looking for. Now before they can find what they are looking for in my store (website) they must first find that store.

There are a number of ways to let the potential customer know where your store (website) is. You can let the customer know where you are by advertising in internet newsletters. You can let the potential customer know where you are by advertising in magazine, both electronic and paper, or the most common way is through search engine submission. What I want to address in this article is letting your potential customer know where you are by an often overlooked, method of reciprocal links.

The concept behind a reciprocal link is that I