A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do you start to build a list of loyal customers for your business?

One of the most effective ways of building your customer list is to use direct mail. It is the ideal tool for testing a new market; announcing a new product or changes to an existing one because of the huge numbers of people you can reach with one mailing campaign.

But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning.

These are our six tips to planning a successful direct mail marketing campaign.

Tip 1: Identify your