If you clicked found this article, chances are you are a life insurance agent, or someone who has purchased life insurance leads before. When purchasing internet generated leads there is 2 types out, competitive or exclusive. Both types have benefits, but the question you should ask is, which will benefit you? Hopefully this breakdown will help you make smart decisions regarding your leads

Competitive Life Insurance Leads-
Competitive life leads are leads which are sold off to multiple agents, multiple times. If you are purchasing a competitive lead, you are getting someone