The first of the 13 hottest prospecting phone tips I can give you is to be up-beat. :-)
Now, what does that mean? The word upbeat means to be full of optimism or cheerfulness.
As a phone tip, your actions, the tone of your voice, what you talk about and how you respond to your prospect's questions and comments should be full of optimism and/or cheerfulness.
Why would you want to be cheerful and optimistic to your prospect? Why not be the opposite