Affiliate marketing is probably the most effective means today of conducting Internet marketing for the online business. The affiliates create a buzz for the online business, and the products are promoted to thousands of Internet users. This is why an online business should have an affiliate marketing program as part of its marketing strategy.

To establish an affiliate marketing program, the online businessman needs to accomplish two steps. First, he should recruit as many affiliates as possible. The more affiliates, the more promotion for the products. And the more promotion, the more sales. Second, the online businessman should prepare promotional materials that must be sent to the affiliates.

When both steps are done, the businessman will find that his online company will have an increase in sales. Then, perhaps, the online businessman will just go with the flow and focus on product quality and product delivery. Or perhaps the online businessman can still push his sales further upwards. How can this be possible?

All that an online businessman needs to do is to develop and provide incentives for his affiliates. Here are four recommendations for such incentives.

1. Incentives for selling X worth of products within a limited period of time