A marketing plan seems to be one of the toughest aspects of a business plan to pull together. Somehow we seem to overlook both the importance and the method of creating a marketing plan for our home business. A marketing plan is not simply a list of strategies or compilation of places to advertise.

Your marketing plan starts with your mission statement and your vision for your business. Your mission statement is what the business will become. When we develop our business plan, we create a vision of what we intend for our business