Develop Your Own Referral Network

Business alliances are valuable bridges that can be used to reach new customer audiences. These alliances are typically like-minded businesses that serve the same audience demographic but offer separate, complimentary non-competing services or products.

A business, recognizing the importance of nurturing existing client relationships, typically develops a firm foundation of client trust. These clients need other services. With a business referral network, not only does your business benefit from the added exposure offered through this network, but your clients benefit as you are providing an important service to them as well.

By giving your customers access to preferred vendors who may offer value added discount incentives, you are saving your clients time and money, and what could be more valuable to them than that?

Certain professions in particular have a responsibility to recommend other professionals to their clients. A dentist, for example, even the best dentist, doesn