IT Marketing: Improving Postcard Response

One of the biggest mistakes that I see when people are doing postcard mailings is there's no urgency. What does that mean? That means that even if I'm interested in hiring you, there's no compelling reason to do so now. I will just file your card away with my other computer related stuff.

Now if I got that postcard and it said this company is offering a free system analysis to the first 25 people that respond in the greater Anytown area, then I may have more reason to respond. They might say,