Online marketing more often than not takes a beating in the press. In truth, it is one of the singularly great things about the net if you can get the hang of it.

If you can figure online marketing out, it gives you the ability to spend your time, not your money, advertising your business. It gives you access to a much broader market than any brick and mortar business. It allows you to kick the crap out of big companies that just throw money at Internet marketing, a tactic often used to crush smaller business in the brick and mortar world.

When you get down to brass knuckles, online marketing not only gives you a level playing field with the big or bigger boys, it gives you an advantage. I like to call this the leverage and arrogance advantage.

Assume you write one piece of great software and try to start a small company in the brick and mortar world. If you are deemed to be a threat by the big software companies, what is going to happen? If you don