Six Power Secrets of Marketing Yourself in Today's Economy

You need to know that for every 10 people who could potentially make a decision to interview you or hire you, the odds say that 3 out of the 10 will like you, and it will have nothing to do with who you are or what you do.

They may simply like your smile, your handshake, the sound of your voice, or the way you do your hair.

Rest assured that 3 out of those same 10 people will not like you, and again it will have nothing to do with who you are or what you do.

They may simply not like your smile, your handshake, the sound of your voice, or the way you do your hair.

And when you are hired, 4 out of those same 10 people will learn to like you, or dislike you, as they develop a working relationship with you.

The odds say that those 4 in 10 will like you if you actually do your job and then some, you work at earning their respect, you honor their confidence, and you treat them as you would want to be treated.

Considering these numbers, you will potentially be able to develop a very good working relationship with about 70% of your fellow employees when you are hired and go to work.

The other 30% you can forget, and if you bend over backwards to cultivate their good will, you will usually find that they always have a reason to whine or complain about what is happening to them, and why the world and the people in it are not treating them right. They are, in a word, negative. Your best positive attitude will not likely overcome their negative attitude. So forget about them, or they may do mental harm to your psyche.

Why do people like or not like you based upon things that really have little to do with your skills and abilities?

The simple answer is that people are not always rational. People are filled up with prejudices, beliefs, foibles and idiosyncrasies. They will continually tell you that cat is spelled "kat" even when you lead them to a dictionary and show them that cat is spelled "cat". They may see but choose not to recognize reality, or truth. A man convinced against his will is of the same opinion still. A woman convinced against her will is of the same opinion still.

Under the category of "people are not always rational" is also the phenomenon of "life is not always fair.