Internet marketing material and forums are full of advice about writing articles to boost your traffic numbers. Articles are definitely search engine candy for your site. They provide a good resource for getting incoming links to your site, and even generate business from the links you place in your bio. While these benefits are all highly desirable, one benefit of article writing has been pretty well ignored throughout the material available on the craft.

An important aspect of building a business is to develop solid business contacts. Other sites and businesses can be very helpful in word-of-mouth advertising for your site. These contacts can also become alliances in selling services and products as you develop different aspects of your business. Article writing provides a great means of making a valuable contact with these other members of your niche community while producing material for you to write about. It is a means of getting value and giving value without spending a fortune to do so.

When choosing a subject to write about, always think about sites that compliment your niche and services. For instance, perhaps you have a great outdoor adventure site. You find a site that features outdoor cooking ebooks and advice. This is a great site for you to have an alliance with, relevant, and of continual interest to outdoors crowds. Perhaps in the future there will be a good way for you to do some joint marketing. Exchange links are definitely a benefit. So how do you make good contact and develop a solid rapport with this site