How Questions Help us Focus on the Reasons Buyers Purchase

Lets say I want to buy a nail from you, will you ask me why? Or, will you take my order and sell me what I think I need? Will you give me a demonstration on why your nails are superior to the competition? Or, will you ask me questions on how I will use the nails?

One reason people fail in sales is a strong belief they must sell their product or service to everyone. I met someone who held this strong belief this weekend when he said