The mobile phones market is being loaded with more and more styles, shapes and designs of handsets. With the increase in demand of mobile handsets, consumers have developed an increasing desire to choose a handset that makes them different from the crowd. They are looking for fashion and style on a handset more than the brand name.

In the last year, mobile phone manufacturers like Motorola, Nokia, Samsung, and Sony Ericsson have released devices with emphasis on sleek plastics, fashionable styling, for eg. Nokia