A Review of Scientific American Magazine

From Quantum Black Holes to Neuromorphic Microchips Scientific American Magazine has the coverage to keep your young or mature science enthusiasts learning and growing. This magazine never fails to deliver thought provoking stories targeted to the audience that is driving the latest innovations and changes around the globe. There is little surprise in the statistic that over 90% of Scientific American readers are passionately in love with the magazine.

Scientific American features authoritative articles written by the scientists who are doing the research. It is edited, however, so that any interested layperson will feel right at home reading about the latest scientific discoveries. The magazine only employs mathematics sparingly where necessary to support the text. This is one reason that makes Scientific American more comparable to say Popular Science than the Institute of Electrical and Electronic Engineers (IEEE) publications.

This magazine is heavily weighted with content and consistently light on the advertising, making it an excellent read. The SciAM Marketplace section in the back nicely integrates the latest technology gadgets in without ever creating the atmosphere of a sales pitch. Furthermore, the majority of full page and other advertisers leave you with a