Wholesale exclusivity can be a highly profitable arrangement for both wholesaler and reseller.
Through a wholesale exclusivity arrangement both the wholesaler and reseller make business commitments to each other.
There are various forms of exclusivity that can be engaged in, but I would like to focus on the following three.
Arrangement #1
Through this arrangement the wholesaler agrees to only sell his products to one reseller per market. A market can be defined as a set geographic area, or as a type of market segment. For instance, a reseller can have the exclusive right to sell the wholesaler