Right now, dollar for dollar, classified ads offer the best return for your advertising buck. Classified ads are easy to write, easy to place and only require a simple follow-up to bring in thousands of dollars in sales.

Classified advertising as a distinct advantage over most other forms of advertising because they are not interrupting. You benefit by writing a non-interrupting classified because your reader is looking for products or services that appeal to them.

The most successful classified ads relate to the home, car, employment, or business opportunity. Those that do not fall into these categories might want to consider a fractional display ad. All classified advertisers should consider using their classified ad as a lead generator.

The majority of readers of the classified sections are looking for something specific. You can count on these readers looking over the headings for subjects that interest them. Savvy advertisers will promote products that enhance the reader