I was intrigued by the title of this book - writing an eBook in 7 days? But that's exactly what Jim Edwards and Joe Vitale show you how to do.

However, your eBook doesn't have to be 100 pages. In fact, Joe Vitale's best selling eBook 'Turbo Charge Your Writing' is only 22 pages (and 2 of those pages are order forms). And the authors give the example of someone who wrote a book just 7 pages long that sells for between $30 and $50. The fact is that people are swamped with information. So the shorter your book, the better.

Vitale and Edwards both have impressive track records in online publishing. Joe Vitale (also known as 'Mr. Fire') is something of a legend in the world of marketing. He has written over 12 successful books and has helped more than 200 authors to write, publish and promote their books.

Jim Edwards writes a syndicated newspaper column called 'NetReporter.com' and is a frequent guest speaker at national conferences on topics such as search engine traffic generation and 'shoestring' online marketing. He's also the author of '33 Days To Online Profits' and 'The Lazy Man's Guide To Online Business'.

If you're like many aspiring authors, you may have the urge to write your book first and then find out if there's a market for it. But as Edwards and Vitale point out, that's a formula for eBook failure.

In chapter 2 ('Setting Yourself Up for Success') the authors show you how to identify your niche market, how to analyze their wants, needs and problems, and how to write a book that satisfies those wants, needs and problems.

Don't skip this chapter - it provides very detailed techniques for using keyword research to find out exactly who your target audience is and where you will find them on the Internet.

The authors' program for writing your eBook in seven days contains some useful techniques for getting your creative juices flowing and getting your words down on paper - writing your material as a letter to a friend, and writing your sales copy first.

The chapter on 'Formatting Your eBook Text' contains some valuable tips, such as breaking up your text with bullets and headers. Your readers will thank you for it - one of the keys to avoiding credit card charge backs is to make it easy for your readers to absorb your information.

Chapter 10 ('How To Make Money with your eBook') gives you some tried and tested formulas for turning your eBook into profits, such as selling the reprint rights and 'back loading' your eBook with your own affiliate links, joint ventures and affiliate programs.

The book also contains interviews with eight successful eBook authors, including Yanik Silver, Rick Beneteau, and Jay Conrad Levinson.

The interview with Yanik Silver is worth reading very carefully. He reveals how he made tens of thousands of dollars by setting up 3 separate profit streams in the same eBook: reprint rights, his own affiliate links and customization fees.

If you want to create your own information product, this book is definitely worth reading - you'll find out that it's easier than you think. You can get your copy of 'How To Write and Publish Your Own eBook in as little as 7 Days' at:

http://www.freezineweb.com/7daybook.html

(c) 2002 by Michael Southon

------------------------------------------------------------ Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com ------------------------------------------------------------