How do you create focus with a business card?

Focus on one thing at a time will yield better results when you attend a networking event. Using your business card effectively is the key to being noticed at any event. Most people at an event will be exchanging cards and most cards will be printed in the same fashion. Either they will be white with the logo and contact information, or they will be too busy to read at a glance. Somehow you have to make your card more noticeable than the others.

When I was working exclusively for Power Marketing, I used their card. The card was professionally done with a great logo and design. The card itself caused people to say,