When launching your internet business you need to keep in mind who your visitors are.

Most online businesses are launched only with a product or service in mind. This approach only works on paper, not in the real world.

Real people want to be presented with the benefits of products before they make a buying decision. In other words, when you write your ad copy, set up a site, or send out an email, remember what it is that people want to really know.

They are concerned with the direct benefits that your products and services offer them.

Internet customers are also shopping in an extremely competitive environment.

All it takes is one click of their mouse and they will completely abandon your site and delete your emails.

To succeed with your online business, you need to keep track of the various needs that your products and services fulfill for your customers.

According to the degree of clarity that your benefits are showcased will also be the degree of success you will experience.

My wholesale business, www.closeoutexplosion.com supplies wholesalers, retailers, and eBay sellers with wholesale and closeout merchandise. While my product line is wholesale merchandise, the actual benefits that I deliver are the ability to earn a livelihood and a source of part time income.

By focusing on the profit potential of my wholesale merchandise I enable my customers to grasp the benefit that they will receive.

You need to implement the same philosophy in your internet business.

Many times the true benefits are not the apparent ones. Think about the reason people purchase brand name clothing. Are they buying to clothe themselves? Or are they really looking to have a more attractive appearance?

It is up to you to determine the true benefits of your products and services. Once you have a list of them make sure to build your site content around them.

Donny Lowy runs http://www.closeoutexplosion.com an online wholesale and closeout business.