People talk to each other every day.

They talk to each other all the time.

But what is it they are really saying? How many of these people understand what their words really mean?

People chatter away merrily never realising that the words they are using contains incredible power to influence people. The words you speak (and even think) program yourself and the people around you.

Every word has two meanings. It has a denotation, which is the dictionary definition of the word, i.e. its literal meaning. Every word also has a connotation, which is an implied meaning