With the millions of people all over the globe online, many companies profit from making their products and services available to this global market. The process of preparing a product or service for this global market is known as globalization and is made up of two primary components: localization and internationalization. Localization tailors the product for a specific locale while internationalization enables the product to be used without language or culture obstructions. Both are important for ensuring that your product is accessible to anyone, anywhere, but neither can be done by just anyone. You need to find experts in not only language but culture as well. Millions every year are lost because a company going global shortcuts on document localization. Entire ad campaigns wrongly translated will not only be a huge waste of money but also damage your company