Inequality between the sexes is rife, and not just confined to the workplace. This inequality has also spilled into their approach to critical illness insurance. In many cases the difference in male and female attitudes to critical illness cover is directly linked to the current and projected state of their health.

Although statistics would imply that men should take better care of their health, many men do not go to a doctor if they are unwell. For many this is because they are concerned about taking time off work for doctors