Without product information, no transaction, online or offline can take place. Therefore, product information is a fundamental, mission critical component for supporting and building trust in your business. The quality of your product information directly affects purchasing behaviour. Inadequate, inconsistent, confusing, incorrect or misleading information will reduce user confidence and lower trust ratios. In a sales channel where consumers can find the same product with a click of the mouse, higher quality, deeper information is essential to keep the user on your site. So