When it comes to Internet marketing, the person who gets the most clicks wins.
The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter, the more money you'll make.
Why they click
A person is only going to click on your ad, sign up for your program, or subscribe to your newsletter if there's a reason to do so. That reason is some positive outcome the clicker hopes to gain.
Your job, as the advertiser, is to make it blatantly obvious what that reason is.
A failure to make it blatantly obvious will render every tip, trick and technique that follows completely useless. As with everything else in life, you have to get the basics right first.
This article assumes you already have the basics right. It assumes your ad is already generating clicks, sign ups, or subscriptions. And that you want to know how to increase the percentage of people who respond.
The five-pronged approach
There are five things you can do to improve the number of clicks, sign ups or subscriptions you're getting. They are...
Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.
Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly possible.
There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully