Overview of contextual advertising

The dot.com crash brought down with the drying out of revenue from traditional online advertising. The lowest point was reached in2002. The following year Google came out with a solution in the form of contextual advertising called Google AdSense. Today it provides a re-invigorated source of earning source from online advertising.

What sets Google Adsense unique is that it delivers ads that are contextually relevant to the audience. In other words Google Adsense basically allows any website owner to act as an affiliate for Google by displaying Google's paid 'Adwords' adverts on their own website.

Adwords, by the way, is the boxed results down the right-hand side that we see when do a Google search. AdWords provides pay-per-click advertising from a minimum 5 cents per click to a maximum of $100 per click. In joining the AdWords program advertisers are given the necessary tools to pick their keywords, write their ads as well as to track performance of their advertisements.

Google AdSense uses proprietary advanced technology to determine the contents of the website and deliver the appropriate advertisement based on the web content. Adsense publishers paste some HTML code that Google provides into their web page. The code creates the relevant contextual ads. The publisher is paid each time a visitor clicks one of the Adsense ads. Advertisers pay Google each time their ad is clicked and a percentage is paid to What makes Google Adsense work for most anyone is the simplicity. The most important criteria to be a successful Google AdSense publisher is richness of the content of the website.

What makes AdSense publishing an excellent home based business opportunity?

1st Reason: Simplicity

All you have to do is to have QUALITY content on the website and Google will do the rest. The system allows full ad customization. Webmasters can choose between the various options including the color scheme to making the ads a much more natural fit. In addition, Google also provides real-time feedback reporting for the website owners to track and monitor the performance of their Ads as well as monitor trends. This allows them to make further refinements to optimize their ads.

On top of it Google will pay you a percentage of every cent they earn when someone clicks on an advert on one of your pages. Remember that AdWords work on a pay-per-click basis ranging from 5 cents to $100 per click. Statistically speaking most of the words are going to fall within the middle range that is estimated to be between 20 cents to 50 cents. Hence if the website offers good content it would certainly attract many visitors and consequently larger revenue.

2nd Reason: You can virtually control what you earn

Targeted advertisements based on the audience