When evaluating specialty equipment market niches the manufacturer must determine what the unit will sell for in the industry sector and do a complete evaluation prior to launching the product or developing a marketing plan. Part of marketing is determining price. Now then lets look at a case study; this one in the carwash sector. The specialty equipment will be a filtration and RO system capable of cleaning, recycling and reusing the waste wash water for other uses on the property such as pressure washing facilities, toilets and even landscaping.

Our brilliant innovator is Paula Chavis a top notched marketing student who fills us in on some more details in our case study and states;