What I want to show you today is how remembering conversations with your customers will keep them coming back to you over and over again.

You can start by keeping a mental note of your last conversation with your top 10 customers - just to show how effective this strategy is. Try and remember specific things about the conversation.

Remember the key is to bring up the topics the next time you speak with your customer. Here is an examples to get you started,

I was speaking with my bank manager (one of my customers) the other day about some business matters. Before we discussed business I asked him about his son who I know has just started college and is an excellent footballer and his daughter who is already in University and has just started piano lessons. He added that his son now has two jobs, because he wants to save up for a car and that his daughter was about to play her first piano piece in a play. I could tell from his voice that he was pleasantly surprised that I remembered these details.

By carrying out this type of interaction with your customer gives you and them an excellent business relationship and gives them the feel of continuation.

You have remembered what you last discussed giving them a reference point with you. Your customer will feel that they have a personal connection with you and this will also show that you are actually interested in them.

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