Have you ever been promised something only to be disappointed later on?

How did you feel about it?

Today I will show you how you can "Under Promise" something for your customers and yet "Over Deliver" leaving your customer singing your praises to all of their friends, family and colleagues.

The best way to illustrate this marketing strategy is by way of example;

I promised to delivery a large quantity of marketing material to one of my customers, Steve, who needed them for a business promotion he was conducting in a few weeks time. I knew very well that I could delivery his order in the next few days.

But I promised to deliver them by the following week.

In a few days I called Steve and told him that his order was ready. He was ecstatic as he was expecting his order in a week