There are no rules, which dictate the number of different groups of people who can be included in any one incentive program. Each additional group requires its own special treatment.

When the target group has been selected, you must:

Keep participation simple

Talk to some members of the intended group before finalising your planning and, without specifying your particular plans, seek their views, their objectives, their needs and their likely response.

Too many assumptions should not be made without crossing checking them with the target group.

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