Reduce Discounts:

Early adopters of ROI selling methodology have reduced discounting by 20-30% and realized significant up-sell and cross-sell opportunities by selling on value rather than price. International Data Corp (IDC)

Optimal pricing is all about delivering maximum value to each customer and capturing an equal value for your company in the form of fair, value based prices. PricePoint Partners

By making prospects fully aware of all the costs and benefits they become less price sensitive enabling vendors to discount less and achieve list prices more frequently. CIOview

Reduce