The main objective is to create an ROI calculator that helps the sales professionals in your company sell a lot more of your product or service. The ROI calculator will only be valuable to your sales professionals if it is deemed meaningful by prospective customers. These prospective customers must be able to quickly specify and change variables that are important to them. The best way to accomplish this is to use several dynamic sliders to change variables that should be measured, such as:

- Number of records processed. This is a practical measure of productivity.

- Number of sales made, a practical measure for increased sales effectiveness.

- Length of customer support calls, a practical measure for more efficient customer service.

Other variables that are unique for each business is salary of target employees, number of employees, and the number of transactions.

CLOSE THE DEAL AT ANY POINT IN THE SALES CYCLE

A well designed ROI Calculator can be effectively used at any point in the sales cycle. A calculator is a great tool to attract prospects and qualify them. Put flash based version on your website or on your laptop so that you can walk the prospect through the model while you collect and save their preliminary thoughts. At the end of the session you will have excellent insight and a preliminary ROI figure that you can use to judge the value of the prospect.

THE SERIES OF TASKS THAT SHOULD BE COMPLETED

1. Select the target customer segments and understand their needs
2. Select the financial metrics that you will use (ROI, NPV, IRR, etc)
3. Quantify the value of