You have put a lot of time, effort and expense into building your website and the result is that you have a fantastic site, very professional, beautiful images, great copywriting and your products are second to none. You are also getting good traffic as a result of your marketing efforts.

But did you know that it takes on average 7 encounters before someone will buy something from your website. So not only do you need good marketing efforts to get the traffic, but when the visitors arrive at your site you need something to keep them coming back. The aim is not necessarily to keep them surfing on the site for half an hour, but to make sure that they come straight back to you next time, through your direct URL, without clicking on expensive adds. Remember these visitors will work as your personal marketing team if they keep coming back to the site, they will recommend it to others.

Here are 7 ways to help you get 7 encounters.

1. Content

Keep the content alive. New and useful content should be published frequently. If your site is exactly the same each time they visit, why should they come back? Studies have shown, that people return more often to sites that are updated regularly. Just because you are a product based site and not an information based one, doesn