Here's Why The Last Thing You Want To Do Is Tell People You Are "The Best" At What You Do

Nothing makes me cringe more than reading, "we do excellent auto-body repair" or, we have "the best fish oil supplement on the market."

If you are using these overt efforts at praising your own products or services, I respectfully ask you to stop. At best, you're doing nothing for your sales. At the worst, you are hurting them. Here's why