How to Write a Powerful Marketing Plan: An Organization's Roadmap to Visibility and Success

When taking a road trip to a new destination, smart travelers invest preparation time to identify the best route, make note of rest stops, research hotels and restaurants that satisfy their needs and budgets, check weather conditions, and so on. You get the idea. In other words, they have a thoughtfully developed plan before they go.

Their plan may change along the way based on opportunities or circumstances beyond their control. Yet, they are equipped to effectively handle the unforeseen and make the most of their situation.

To maximize marketing effectiveness, you