When you login to Google through the AdSense login you can get to a page that contains a series of optimization tips. Although this is a useful page, it can take awhile to read through. So let me present you with a no nonsense quick overview of these tips.

The first thing that Google recommends is that you keep track of all changes and test the performance of your ads using channels. You can set up a number of channels using the Google statistics. This enables you to track the performance of, for example, different ad formats, different ad colors, different ad sizes and even different pages.

You can create channels that are specific to an ad format or you can create a channel that is specific to a page on your website. You definitely need to create channels because it is one of the best ways to continually tweak and improve your AdSense performance and boost your AdSense earnings.

Next it talks about where you should place ads on your pages and it includes what is called a heat map, showing you the hot spots on an average website. In general, it