It is not easy to motivate franchisees in mobile based franchised businesses where the franchisees and there employees are out in the field all day. Many of the franchisees in our company were like that and many were also owner operators, which made monitoring their success even that much more difficult.

Many times team members will tell us one thing and then immediately focus their energies in a different direction and then a month later a totally new direction, this is tough for us a we are working on a huge three dimensional chess board situation with environmental stuff, other franchises and their regional accounts, references, labor, etc.

Often we would explain things to them like this when assisting them in goal setting for strategic sales and budget planning;