Grab the Headlines; Craft a Compelling Press Release

Have you been following the news lately?


Doesn't it amaze you that the media continues to report on every move
Elizabeth Taylor makes? She hasn't
made a movie in what, 25 years? And yet, every time she sneezes,
its news.

Here, in India, Priyanka Gandhi-Vadra hogs the headlines. What
has she ever done, apart from marrying a non-entity and
producing babies? And yet, the press follows her around on a
daily basis.

The point is -- if the media can make space for someone who
hasn't really done anything interesting, they sure can give you a plug or
two.

Almost any event can be turned into news if you craft a compelling press
release. That means your press release must be "newsworthy", not promotional
material. Editors do not like promotion; they like news. You have a good
chance of getting a plug if your press release can convince the editor that: