Content, content, content. You hear it all the time. Put up a web site and load it up with content. People love free things to read, search engines love it for the purpose of indexing your site and you will love it because of all the traffic it will eventually bring you. The most popular type of content is the article.

Pick just about any topic that you can think of, go to a search engine and look it up. You are bound to find thousands of articles on the subject unless you're looking up something so obscure, like matchbox collecting, that very few people would even think of writing anything on it. But in the case of something like Internet marketing or more specifically, resale rights, there are articles coming from just about every direction. And one thing that most Internet marketers crave more than anything, especially those who are not having success, is knowledge. These articles give them the knowledge that they need.

The questions that need to be answered are, how do we get these articles and then how do we use them to sell our resale rights package?

Getting the articles isn't that hard but depending on what route you take is either going to be time consuming or very expensive.

The time consuming option is to write the articles yourself. Most articles, to be effective, need to be at least 500 words long. You want to give your visitor a decent amount of information in the article itself so he feels that he has gotten something valuable from it. To write a 500 word article, depending on how knowledgeable you are about the subject and how fast you can type, can take anywhere from a half hour to 2 hours or more. You're going to want to write about 10 of these right off the bat to have any kind of decent traffic come to your site. Then you're going to want to write at least one every day to add to your site. Search engines are looking for sites with at least 100 articles to really give them a good ranking. Yes, this is a lot of work.

The expensive option is to buy these articles from a freelance writer or from a company that specializes in article writing. Most of these companies will probably have articles on just about every subject imaginable. The problem with going this route is unless you can find an up and coming writer who works cheap, you're likely to pay as much as $25 to $50 per article. Ten articles alone can run you close to $500. To get to the 100 you would like to have for your site, well, you're looking at a pretty penny.

But all this work and/or expense will pay off in the long run. Once your site starts moving up the search engine rankings you will begin to see visitor counts that reach thousands per day. The amount of money you make from sales will more than make up for what you spent on articles.

But how exactly do we use these articles to sell our resale rights program?

This can be done in one of two ways.

The first way is simply to make sure that the site where the articles are posted has links to your sales page and a sales pitch somewhere on the page. You want this to be clearly visible.

The second way is within the article itself. You can simply add a little pitch at the end to showcase your product or if you want to be really subtle, just put a link to your sales page at the end of the article in the section "about the author." Of course, you can do a combination of both of these ways.

Article writing is one of the most popular selling tools on the Internet. Use them correctly and you will see sales go through the roof.

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